主题1：出差
前期预备
accommodation：book a hotel with adequate working facilities（such as fax machine, internet access, computers）
transportation：choose a convenient/suitable means of transportation
费用
hotel bills, traveling expenses, public transportation fares, fax

or telephone charges, client entertainment expenses
思考要素
cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world如何应对出差中的疑问:
become sensitive to the cultural differencebe open-mindedrespect native cultureconsider cultural taboosthe staff should acquaint with differences in language, laws and social customsrelocate the employee to work abroad to experience different working style主题2：职工培训
培训内容 + 培训带来的优点
communication skills +avoid misunderstanding；get the work well donecustomer service +it is critical to meet customers satisfactioninterpersonal relationship + enhance mutual understanding and trustcomputer skills + it is important for conducting administrative and offer taskssafety training + give practical advice for avoiding getting hurtbusiness ethics +customers loyalty and trust to the company重要性
从公司打开的视点看：
enhance company image
increase productivity
从雇员的视点：
increase job satisfactionboost morale（among employees）enhance efficiencies in process which result in financial gainreduce employee turnover/retain employee acquire more practical skills that is beneficial for the personal developmentensure employees have greater commitment in their work/continue effortensure employees keep up with the latest information for market trendhelp them have a clear idea of future job如何使培训有成效
good preparation ensures effective trainingmaintain a positive energy and attitudefully equipped facilitiesmeet the training needs/requirementscompany budgetwell-organized materials如何判定培训是不是具有成效
organize a relevant testto conduct a survey to participants to see whether they have any improvement in the work performancewhether the training address the issues/solve problems 主题3：鼓励职工 留住职工
办法：（具体办法+优点）
offer financial benefits/bonuseffective trainingprovide cozy/comfortable working environment + feel at ease/increase efficiencypaid holidayprofit-sharing planstock optionconstant communication between the employer and the employerflexible working hour+ balance work and life/reserve time for family, hobby or personal developmentoffer some special gift that meet employees expectation opportunities for promotion offer physical health check-up for the staff/membership or discount at health and fitness club主题4：招聘recruiting
内部招聘 internal promotion
利益
have more motivational valueencourage employees to continue effortgive other employees anticipation of promotionreduce the orientation and training costmake good use of abundant human resources缺陷：if not fair，it will lead to internal conflict
内部招聘的具体做法：a selection test/well-designed interview/check record of
past performance/appraisal
外部招聘external recruitment
利益：
receive a source of new ideas/latest knowledge
avoid unfair selecting
be contributable to companys overall growth and success
缺陷：
discourage morale
increase training cost
主题5：广告宣传方法
各种方法的优缺陷：优+缺（同广告不一样宣传方法的优缺陷）
internet(online recruitment)：lost cost；reach vast audience/attract wide attention； attract potential customs + may be annoying television：reach vast audience + high cost；people often change channels newspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them quickly ask a recruitment company :professional + high cos；cannot find the right personradio：low costgive out free sample：give a personal experiencesend direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）give out leaflets 主题6：商务会议
agenda（key point）：set out in advance to state date, time and location；inform them of all the items to be discussed together；ask them for suggestions for itemsvenue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants；facilities：fully equipped with necessary facilities such as overhead projector, fax, telephone, computer with access to the internetthe size/length of the meeting集会的意图：
keep on track of market trendgather ideas to reach more workable final decisionoffer platform to share valuable experienceexchange views to solve problem其他方法的集会活动
buffet dinnersafternoon teatimesightseeing touran reward ceremony参会需要带的文件
work plansanalysis for market trend and developmentsales reportrelated figures/data give an overall pictureuseful for setting goals/targets 参加会议需要留心啥(会中):
listen carefully :show respect to others；benefit from their views
take notes：ensure not miss the important items；useful for later reference
主题7：减轻作业压力/应对深重作业
体现
consistently working lateworking through lunchcome to work even when ill/often ask for sick leaverush to meet tight deadlinebring work home成果
high turnoverpoor performancein low spiritlower productivity应对办法
time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine workflexible working time + balance work and lifeprovide some sports facilities/organize sports activities + enhance employees’ healthencourage to take up a hobby + get off the fatigueprovide coffee rooms and nutritious refreshment + help to relaxprovide childcare/eldercare/transportation facilities + help to cope with these responsibilities主题8：处置公司危机的办法：
issue a news release make arrangement for the victimsoffer all kinds of assistanceoffer some compensationassign some staff to their family to help to cope with tragedyorganize some related training programrecall all the product from the market to prevent possible danger主题 9：公司选址/迁址
思考要素：
get closer to the target marketcheaper labor cost；low rates of corporate taxconvenient public transportationavoid competitionconsider expansion potentialbetter working environment：boost business；lead to higher-quality performance；increase companys profits 主题10：商场推广（产品有关的论题）
产品特征： brand；price；quality；after-sales service；reputation；reliability
价格的拟定
影响要素：competition; supply and demand; customers perception of price
办法：offer seasonal /trade/cash discount to stimulate demand, boost sale carry out survey to find out customers needs and tastes
产品推销/推广意图
aim at target market；promote product efficiency；meet and beat fierce competition capture a large market share方法
launch an advertising campaignpersonal selling：employ some experienced salespeoplesales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest publicity：mass media 优点
attract potential customersboost the sale of productencourage customers to try new products客户效能意图
increase the level of customer satisfaction；meet customers expectation；improve the standard of customer service 前进效能质量的办法：
have an after-sale services supervision systemstaff training program (improve staff friendliness；the speed of service；learn to deal with customer complaints)check sales figures regularlyobtain feedback from customer (set up a hotline；conduct a survey)留住顾客
understand what the customer needsprovide high quality product and good serviceoffer some discount to regular customerupgrade interior decoration 主题11：款待客户
款待方法+具体意图
arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential businessshow them around our company, especially the best part + give them an overview of our facilities and production methodstake them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their business interest in china；have a chance to take in the local flavor